What BU Aims to Do
Our Vibe, Our Style
Buck Up Style Goods Co. sayings are affirmations with just the right amount of sass, to challenge bad habits & prompt us to act. Trust us, they were written for us by us and they helped us navigate the very worst of times. “No matter how bad... stay good" became our tagline for it kept us going the most. And if we’re honest, “Cut the sh*t” kept us right too but we didn't want to lead with that. And here we are, doing what felt impossible just a few years ago...
Affirmations are more powerful than you think! They block negative thought patterns and pave new neural pathways, which is how the brain embraces change! They create a new narrative about self-worth, values, and self-efficacy. And perhaps most important of all, they broaden perspectives.
We’re here to plant good seeds, reprogram bad habits & affirm the positive. To train the brain the right way, the good way, the Buck Up way. Our items are meant to inspire you and others to get dressed and give it your best. We hope to normalize committing to purposeful change & announcing it to the world in "finding my yay my way" style. A way that says it’s not only okay to do the same, it’s great!
Help us help you and everyone around you. Help Buck Up Style make building our mental strength and emotional intelligence a feel good, bad*ss, stylish movement. Help us show the world we’re way more in control of our happiness than we think and it’s time to own that.
Our Why, Our Drive
As much as we love sharing cheeky affirmations, we are here to make a big impact. Caring for our mental health is crucial. We all know that, right? But starting the process is intimidating, isn't it? Not to mention confusing, expensive, and daunting. Trust us, we know...
After myriad hardships and neglecting emotions for too long, I found myself in a quiet battle with depression. I learned firsthand how stigma, fear, and shame can stop living life in its tracks. But, I was lucky... Lucky to have a brave and caring person in my life: my stepdaughter, best friend and business partner, Tori. Despite efforts to hide my struggle, she noticed, checked-in and reassured me that it was okay to not be okay. She made me feel safe.
It was humbling opening up to her, knowing I was supposed to be the “strong one”. But it wasn't long before tearful conversations turned into laughter. Then came the sassy one-liners to get my butt off the couch, which led to starting therapy (and a long overdue pile of laundry) which led to realizing those one-liners belong on t-shirts which led to Buck Up Style Goods Co...
We knew there were too many people out there that didn’t have a Tori, so we set-out to encourage others to begin the process of feeling okay in a loving yet playful way.
With a goal of finding a nonprofit that fit our values, we knew we were meant to give back to Active Minds and Not One More Vet before we finished reading their mission and impact pages. They do such incredible, impactful work for young adults on K-12 and college campuses, and those healing and serving animals in the veterinary field, respectively. From reducing stigma by creating a safe space for any struggle and ensuring mental health resources are accessible, to building mental health-friendly communities, we look forward to helping these organizations increase their reach and impacts... One Buck Up Style affirmation, one laugh, one "No matter how bad... stay good" at a time.
